Senior CRM Manager

TL;DR

Senior CRM Manager: Developing and executing CRM and lifecycle strategies to deliver exceptional B2C customer experiences with an accent on data-informed segmentation, targeting, and multi-channel marketing campaigns. Focus on identifying and implementing high-impact CRM initiatives to drive sales and improve customer experience, while collaborating with product and engineering teams.

Location: Hybrid in London

Company

hirify.global is the UK’s fastest-growing used car marketplace, connecting private car sellers with over 7,500 verified dealers nationwide through its award-winning online-only platform.

What you will do

• Assist in creating and executing a strategic vision for CRM across multiple touchpoints (e.g., email, push, SMS).
• Define and implement a data-informed CRM strategy, leveraging data for segmentation, targeting, and messaging.
• Manage and execute B2C lifecycle journeys and marketing campaigns.
• Identify and implement high-impact CRM initiatives to encourage sellers and drive sales.
• Analyze data and reports to identify trends and opportunities, improving customer experience and product discoverability.
• Champion a test-and-learn approach to drive engagement and stay updated on CRM trends.

Requirements

• Experience in customer marketing and CRM with a track record of successfully developing and executing highly impactful CRM programmes and initiatives, preferably in a scaling consumer tech or marketplace business.
• Strategic and analytical, with a focus on understanding customer behaviour and planning around data-driven insights.
• High attention to detail and comfortable managing multiple priorities, with the ability to adapt quickly.
• Experience collaborating with product and engineering teams.
• Deep understanding of CRM tools (ideally Braze) and how to execute multi-channel lifecycle journeys.
• Strong verbal and written communication skills, capable of building trust and advocating CRM’s vision.

Culture & Benefits

• Join an exceptional team in a fast-paced and rewarding environment.
• Be part of a mission to transform the used-car market.