Senior CRM Manager (HealthTech)

TL;DR

Senior CRM Manager (HealthTech/Subscription): Owning the end-to-end lifecycle of lead remarketing and automated communication programs for a health and wellness application with an accent on driving first subscription conversion and increasing LTV. Focus on building and optimizing automated CRM journeys, creating personalized campaigns, and leading test-and-learn programs to refine effectiveness.

Location: hirify.global has five hubs across Cyprus, Ukraine, Poland, Spain, and the UK. The team is remote-friendly.

Company

hirify.global is a global company with Ukrainian roots, offering innovative wellness solutions through apps like Muscle Booster, Yoga-Go, and WalkFit.

What you will do

• Own the remarketing strategy for non-converted leads to drive first-time subscriptions and increase LTV.
• Build and optimize automated CRM journeys end-to-end, including segmentation, logic, QA, and performance improvements.
• Create high-impact, personalised campaigns that communicate Yoga-Go’s value and address barriers to subscription.
• Lead a robust test-and-learn program across offers, messaging, formats, and creative concepts.
• Collaborate cross-functionally with Monetization, Performance Marketing, Product, and Analytics.
• Lead bi-weekly performance reviews and analyze monthly KPIs, focusing on content, creative, and messaging impact on conversion.

Requirements

• 5–7 years’ experience in CRM, lifecycle marketing, or marketing automation.
• Demonstrated success managing automated lifecycle programs where content and messaging were central to conversion.
• Prior experience partnering closely with content, copywriting, or creative roles.
• Hands-on experience with Braze, Iterable, or similar ESPs.
• Experience in high-growth, product-led or subscription-based companies.
• Strong analytical mindset and deep lifecycle and automation expertise, including email deliverability best practices.

Culture & Benefits

• Mission: to move everybody to start and stay well for life.
• Values: grow together, drive results, lead by example, and well-makers.
• Opportunity to thrive in a fast-paced environment.