Influencer Manager (Female Health)

TL;DR

Influencer Manager (Female Health): Contributing to shaping Flo’s global influencer program by creating strategies that drive installs, deepen brand storytelling, and strengthen performance across the full funnel with an accent on repurposing creator content to live beyond social, extending its impact across touchpoints. Focus on using data analysis, social listening, benchmarking, and auditing to strengthen strategy and drive greater efficiency and impact.

Location: Hybrid (Flexible office + home working, with up to 2 months a year working abroad)

Salary: $3,000

Company

hirify.global is the world’s #1 health & fitness app on a mission to build a better future for female health, backed by a $200M investment and reaching a $1B valuation.

What you will do

• Shape Flo’s global influencer program, developing strategies for installs and brand storytelling.
• Drive performance across the full marketing funnel through influencer marketing.
• Repurpose creator content for impact beyond social channels, including in-app.
• Manage always-on and campaign initiatives with operational excellence.
• Collaborate cross-functionally to align projects and integrate influencer marketing.

Requirements

• 3–5+ years of influencer marketing experience.
• Deep understanding of influencer ecosystems across TikTok, Instagram, and YouTube, with an eye for spotting emerging trends.
• Confident in interpreting digital marketing metrics (CPI, CTR, CPM, ROAS).
• Experience using data analysis, social listening, benchmarking, and auditing to strengthen strategy.
• Strong communication, collaboration, and creative thinking skills.
• Experience managing vendors, agencies, and contractors.
• Deep cultural awareness and trend sensitivity.

Nice to have

• Experience working with a consumer app or digital product.
• Experience managing ambassador or affiliate programs.
• Experience collaborating with Product or Growth Marketing teams to integrate influencers.
• Comfortable using tools like CreatorIQ, Looker, Slack, TikTok One, and Jira.

Culture & Benefits

• Competitive salary and annual reviews with opportunity to participate in performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
• Flexible office + home working, plus up to 2 months a year working abroad.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, along with other health, pension, and wellbeing perks.