Senior Product Marketing Manager (Edtech)

TL;DR

Senior Product Marketing Manager (Edtech): Contributing to product marketing strategy for new features and products with an accent on go-to-market, differentiation, enablement, pricing, and adoption. Focus on crafting compelling messaging, sales enablement collateral, and driving customer value from products.

Location: London

Visa sponsorship not provided.

Salary: £60,000–£65,000 + Bonus

Company

hirify.global is on a mission to transform the way schools work by providing MIS and school management tools to over 7,000 schools and trusts.

What you will do

• Contribute to the annual Product Marketing strategy across go-to-market, differentiation, enablement, pricing, and adoption.
• Business partner with Product Lead and Marketing peers to enable teams to hit commercial and customer goals.
• Lead go-to-market planning and pricing for new features and products.
• Drive customer value and adoption from products in your suite.
• Craft compelling product-level positioning and key messages, and co-own sales enablement collateral.
• Understand and utilize systems like Gainsight, Hubspot, and Salesforce to achieve program goals.

Requirements

• Extensive experience in B2B product marketing or brand marketing.
• Expert in crafting compelling messaging and making copy shine.
• Strong commercial mindset with proven ability to launch features that drive key metrics.
• Experience working with digital product and B2B sales teams to bring products to market.
• A passion and aptitude for data analysis, advocating for customers, and critical thinking.
• Willingness to roll up your sleeves and get things done at pace, leveraging strong prioritization and organizational skills.

Culture & Benefits

• Dedicated wellbeing team championing mindfulness, lunch n learns, and mental health support.
• 32 days holiday (plus Bank Holidays) including 7 extra company-wide days.
• Life Assurance paid at 3x annual salary and Private Dental Insurance with Bupa.
• Salary sacrifice Pension provided by Scottish Widows.
• Enhanced maternity, adoption, and paternity leave, plus 5 free return-to-work maternity coaching sessions.
• Access to services such as Calm and Bippit (financial wellbeing coaching).
• Flexible working discussions, social committees, and a dedicated professional development training budget.
• Volunteer with a charity of your choice for a day each year, and enjoy dog-friendly offices.

Hiring process

• Phone screen
• 1st stage interview
• 2nd stage interview