Senior Marketing Strategist (iGaming)

TL;DR

Senior Marketing Strategist (iGaming): Developing and refining product positioning and go-to-market strategies for B2B iGaming solutions with an accent on clear value communication, lead generation, and competitive analysis. Focus on optimizing multi-channel campaigns and enabling sales through data-driven insights.

Location: Yerevan, Armenia (Onsite)

Company

hirify.global is a company specializing in B2B iGaming solutions.

What you will do

• Develop and refine product positioning and messaging to clearly communicate the value of B2B iGaming solutions.
• Lead Go-To-Market (GTM) strategies for product launches and updates.
• Conduct in-depth market research to understand customer pain points, industry trends, and competitor strategies.
• Develop sales enablement materials, including product guides and case studies.
• Create engaging B2B content such as whitepapers, blog posts, and thought leadership articles.
• Track and analyze marketing performance metrics and optimize campaigns using A/B testing and data-driven insights.

Requirements

• At least 3 years of experience in product marketing, B2B marketing, or SaaS marketing, preferably in the tech industry.
• Bachelor’s or Master’s degree in Marketing, Business Administration or a related field.
• Proven track record in B2B product positioning, messaging, and GTM execution.
• Experience with marketing automation tools, CRM platforms, and performance tracking software.
• Knowledge of English and Armenian languages is required.
• Excellent communication skills, with the ability to translate technical details into compelling marketing content.

Culture & Benefits

• Opportunity to join a team that values continuous learning and innovation.
• Work on advanced technologies in the iGaming industry.
• Be part of a company that is shaping the future of its domain.