Manager Marketing Analytics

TL;DR

Staff Marketing Analytics: Analyzing performance trends and applying learnings to enhance marketing programs with an accent on tracking online customer behavior and shaping marketing strategy. Focus on identifying key data needs, translating them into technical requirements, and driving improvements in conversion rate optimization through A/B testing analysis.

Location: Austin, Texas

Company

hirify.global is a leader in IT management software, helping customers accelerate business transformation with simple, powerful, and secure solutions.

What you will do

• Partner with marketing teams to track weekly/monthly business performance against company goals and provide recommendations for future adjustments.
• Identify key data needs from the business and translate them into clear technical requirements for analysts and data engineering.
• Assist stakeholders in improving marketing operations and answering business questions via combining data across the entire funnel.
• Drive improvements in Conversion Rate Optimization program through A/B testing measurement, analysis, and experiment suggestions.
• Conduct ad hoc and deep analysis, then synthesize the outcomes into clear and appropriate recommendations.
• Translate complex analytics results into actionable strategies and present output with clarity to audience needs.

Requirements

• 5+ years of experience in marketing analytics.
• Bachelor’s degree, MBA a plus.
• Deep knowledge in all facets of marketing analytics, including data capture, attribution, ROI measurement, and outcome reporting.
• Minimum 2 years of recent experience with Tableau, PowerBI, or equivalent data visualization tools.
• Minimum 2 years of recent experience with web analytics applications, such as Adobe Analytics or Google Analytics.
• Strong analytical abilities and competency in SQL, Python, R, or equivalent data exploration tools.

Culture & Benefits

• A people-first company focused on enriching the lives of employees, customers, shareholders, partners, and communities.
• Work in a collaborative, accountable, ready, and empathetic environment.
• Opportunity to build your career with an exceptional team.
• An Equal Employment Opportunity Employer, considering all qualified applicants without discrimination.