Creative Strategist (Performance Marketing)

TL;DR

Creative Strategist (Video): Crafting innovative video paid user acquisition campaigns with an accent on data-driven creative concepts and performance analysis. Focus on developing strategic insights, collaborating with teams, and optimizing creative assets for maximum impact.

Location: Remote

Company

Flo is the world’s #1 health & fitness app focused on female health.

What you will do

• Develop strategic creative concepts for paid video campaigns across social platforms.
• Analyze performance data to identify insights and opportunities.
• Write creative briefs for designers, writers, and video editors.
• Partner with UA and growth teams to test hypotheses and scale successful campaigns.
• Review and optimize creative iterations to align with brand goals.
• Guide the creative process from concept to execution and analysis.

Requirements

• 2+ years in performance marketing, creative strategy, or growth marketing roles.
• A portfolio showcasing data-driven creative concepts.
• Deep understanding of paid social creative performance.
• Strong communication skills for translating insights into creative directions.
• Fluency in English with a focus on a global audience.
• Familiarity with project management tools.