User Acquisition Manager

TL;DR

User Acquisition Manager: Planning, executing, and analyzing user acquisition campaigns with an accent on ROAS, scalability, and performance metrics. Focus on optimizing marketing campaigns, driving experimentation, and collaborating cross-functionally to foster product growth.

What you will do

• Plan, execute, and analyze user acquisition campaigns across performance channels
• Ensure marketing campaigns drive high-quality users efficiently focusing on ROAS and scalability
• Identify platform trends and apply best practices to campaigns
• Collaborate cross-functionally to foster product growth
• Brief creative team to produce top-performing assets
• Monitor, track, and report key metrics and drive experimentation with marketing partners

Requirements

• English: Upper-intermediate or advanced proficiency required
• 3+ years of performance marketing experience in web user acquisition
• Expert-level experience managing campaigns in Google Ads and conversion tracking tools
• Strong analytical skills including advanced Excel or Google Sheets
• Experience with A/B testing frameworks and conversion rate optimization
• Proficiency with BI platforms like Looker Studio or Funnel.io

Nice to have

• Experience with Facebook Ads or other paid social channels
• Experience in Health Tech, FinTech, or other regulated industries
• Familiarity with server-side tracking and privacy-compliant measurement setups
• Experience with automation tools and scripts for campaign management

Culture & Benefits

• Competitive salary and annual reviews
• Performance incentive scheme participation
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for diverse family types
• Flexible office and home working with up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year anniversary
• Health, pension, and wellbeing perks including hirify.global Premium for friends and family