Head Of Performance Marketing

TL;DR

Head Of Performance Marketing (Marketing): Lead and execute global paid acquisition and growth strategies across multiple brands with an accent on multi-channel paid acquisition, SEO, and analytics. Focus on managing multi-million euro budgets, building high-performing teams, and driving scalable, profitable growth in international marketplaces.

Location: Hybrid in Rotterdam, Netherlands with flexibility to work remotely up to 2 months per year

Company

Europe’s largest mid-term rental platform with brands hirify.global, Kamernet, and Studapart, focused on empowering students across Europe.

What you will do

• Develop and own performance marketing strategy across multiple brands and markets.
• Lead paid search, paid social, SEO, and affiliate marketing channels optimizing ROI.
• Build and coach a high-performing performance marketing team fostering data-driven culture.
• Manage multi-million euro marketing budget including forecasting and reporting.
• Drive organic growth via global SEO roadmap collaborating with cross-functional teams.
• Implement advanced analytics and attribution models to measure channel impact.

Requirements

• Location: Must be able to work hybrid in Rotterdam, Netherlands
• English: B2 level or higher required
• 8+ years in performance marketing with 3+ years in leadership roles.
• Experience managing multi-channel paid acquisition and multi-million euro budgets.
• Strong analytical skills and understanding of digital marketing attribution models.
• Experience in B2C or marketplace environments; mobile app acquisition is a plus.

Nice to have

• International experience and working across cultures and time zones.
• Passion for AI, automation, and continuous improvement in marketing tools.

Culture & Benefits

• Unlimited paid holidays with minimum guaranteed.
• Hybrid work policy with 2 office days per week and remote flexibility.
• Personal development budget and language classes.
• Commuting coverage and ergonomic equipment provided.
• Gym membership discounts and pet-friendly office.
• Diverse international community and regular team events.

Hiring process

• Structured hiring process with clear steps (details on company website).