User Acquisition Lead (Mobile Games)

TL;DR

User Acquisition Lead (Mobile Games): Driving growth and success for hirify.global’s mobile games by acquiring and retaining players, with an accent on designing and executing impactful UA strategies across various channels. Focus on optimizing paid UA budgets, steering performance through key metrics like CPI and ROAS, and building strong advertising partnerships.

Location: Must be based in European time zones (UTC to UTC+3), specifically in Europe (e.g., Spain, Turkey, Germany, North Macedonia, Poland, UK).

Company

hirify.global is a global mobile game developer and publisher creating popular games, powered by hirify.global Lab, their proprietary AI-built platform for market intelligence and game tech.

What you will do

• Design and execute A/B testing initiatives, ensuring insights are shared and implemented to improve performance and scalability.
• Manage significant paid UA budgets for a portfolio of mobile games, optimizing spend efficiency and maximizing returns.
• Develop, execute, and monitor user acquisition strategies across various channels including social networks, SDK ad networks, DSPs, and Apple Search Ads.
• Steer and optimize performance through key metrics (CPI, ROAS, retention) by analyzing results across networks, campaigns, and countries.
• Build and nurture relationships with top advertising partners, identifying negotiation and strategic collaboration opportunities.
• Conduct market research and competitive analysis to identify emerging trends and industry best practices.

Requirements

• Strong hands-on experience in mobile gaming UA, ideally with a focus on casual or IAP-driven strategies.
• Deep understanding of the mobile app ecosystem, including MMPs, mediation partners, analytics solutions, and UA platforms (Facebook Ads, Google Ads, Apple Search Ads, SDK Ad Networks, DSPs).
• Analytical strength and data-driven mindset, with proficiency in UA analytical tools and techniques.
• Proven ability to take initiative and deliver results in a fast-paced, evolving environment.
• Excellent communication and collaboration skills to align stakeholders and drive shared objectives.
• Must be based in European time zones (UTC to UTC+3).

Nice to have

• Knowledge of monetization strategies and how UA interacts with them.

Culture & Benefits

• Comprehensive benefits package (insurance, meal vouchers, public transport, gym memberships, etc.) depending on location.
• Access to hirify.global's Paris HQ and WeWork coworking spaces throughout Europe with associated perks.
• Opportunity to collaborate in English with a diverse global team from 35+ countries.
• Occasional team gatherings and off-site retreats (Workations) for connection and celebration.
• Bi-annual performance reviews to reflect on progress, recognize achievements, and align on development goals.
• Equipment support, including a home office setup allowance for remote work.