Senior Product Marketing Manager (Video Games)

TL;DR

Senior Product Marketing Manager (Video Games): Lead marketing strategy and go-to-market plans for mobile games and live services with an accent on player engagement, cross-functional collaboration, and brand consistency. Focus on defining marketing objectives, conducting market research, managing campaigns, and driving business growth in the gaming industry.

Location: Remote with presence in San Francisco, California, United States

Company

hirify.global is a global leader in game development and publishing services, supporting AAA and Indie studios with solutions including player engagement, technical support, and community management.

What you will do

• Define and execute long-term marketing strategies and go-to-market plans for new games and live services.
• Conduct market and consumer research to inform product roadmaps and marketing strategies.
• Lead cross-functional teams and agencies to deliver marketing programs and ensure brand consistency.
• Collaborate with analytics to build accountability through targets and experiments.
• Manage marketing campaign calendars, budgets, and asset deliveries.
• Partner with various stakeholders including product, UA, ASO, social, influencers, and PR teams.

Requirements

• Location: Must be able to work remotely with connection to San Francisco, California, United States.
• Bachelor’s degree or equivalent in business or related field.
• 10+ years of experience in mobile, product, or brand marketing.
• 5+ years experience in the gaming industry, ideally mobile gaming.
• Experience with world-class IPs such as Star Wars, Marvel, Pokémon, etc.
• Strong analytical skills to translate data into actionable insights.
• Experience managing cross-functional teams in large organizations.
• Integrated marketing experience across paid, owned, and organic channels.
• Strong project management skills.

Culture & Benefits

• Fully remote recruitment process.
• Opportunity to work with global teams and leading IPs in gaming.
• Collaborative and cross-functional work environment.
• Focus on player engagement and innovative marketing strategies.

Hiring process

• Initial online interview with Talent Acquisition Specialist via MS Teams.
• Second interview with Project Manager.
• Possible final online meeting with client to discuss position objectives.
• Offer upon successful completion of interviews.