Games Marketing Lead

TL;DR

Games Marketing Lead (Gamedev): Build and execute global marketing strategies for PC and mobile games, focusing on launches, long-term growth, and user acquisition. Focus on leading multidisciplinary teams, shaping creative direction, and optimizing campaigns for measurable results.

Location: Work From Anywhere (Global Remote)

Company

hirify.global is a leading mobile game growth partner with billions of downloads, known for publishing and growing global hits and working with iconic brands and studios worldwide.

What you will do

• Lead creation and execution of marketing strategies for PC and mobile games across brand, community, PR, partnerships, and performance marketing.
• Drive launches and updates with high-impact marketing campaigns ensuring strong awareness and engagement.
• Sustain long-term success by developing marketing programs that grow player communities and extend game lifecycles.
• Shape positioning, messaging, and creative direction to resonate with global gaming audiences.
• Partner with community and social teams to foster loyal player communities and amplify word-of-mouth.
• Lead and mentor a multidisciplinary marketing team to foster collaboration and innovation.

Requirements

• Must have 5+ years of games marketing experience with proven success in PC and/or mobile games.
• Proven track record of launching and sustaining at least one successful title globally for 2+ years.
• Broad expertise across marketing disciplines including brand, community, PR, partnerships, and user acquisition.
• Strong knowledge of gaming audiences, player lifecycles, and monetization models (F2P, subscription, premium, live ops).
• Demonstrated ability to build and lead high-performing teams.

Nice to have

• Experience with console titles in addition to PC/mobile.
• Background in community-driven marketing such as influencers, esports, streaming, and social activations.
• Familiarity with global go-to-market campaigns and regional market strategies.
• Experience sustaining long-lived games like MMOs, strategy, or RPGs.

Culture & Benefits

• Flexible work from anywhere policy with no imposed hours or limits on time off.
• Compensation based on qualifications with device allowance and annual bonus program.
• Supportive, diverse team across six continents and 30+ countries.
• Opportunity for career growth with freedom to experiment and impact the business.