Digital Media Planner

Location: Johannesburg, South Africa

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Support the planning and execution of digital media strategies across multiple channels.
• Forecast and implement ad serving and brand safety measures to support campaign performance and protect brand reputation.
• Analyze campaign data, monitor KPIs, identify optimization opportunities, and provide data-driven recommendations.
• Prepare campaign performance reports using historical data and competitive research to generate insights.
• Monitor media budgets, coordinate allocations with vendors and the buying team, and manage budget adjustments.
• Oversee invoicing, billing, reconciliation, and campaign data mapping in the internal media management platform.

Requirements

• At least 3 years of experience in a planning role.
• Experience in a media agency is preferred.
• Knowledge of and interest in digital media and the broader media landscape.
• Intermediate Microsoft Office skills, including Excel and PowerPoint.
• Experience developing and implementing analysis and reporting strategies.
• Project management, communication, analytical, problem-solving, and deadline-management skills.

Nice to have

• Experience with new or emerging media.
• Understanding of business principles and good practice.

Culture & Benefits

• Work in a fast-paced, deadline-driven media environment.
• Collaborate with creative, analytics, client service, buying, and media vendor teams.
• Contribute to AI-driven media operations and personalized marketing at scale.