Head Of Brand And Market Research

TL;DR

Head Of Brand And Market Research (Marketing): Lead and define market and brand research strategies to deliver actionable insights that drive strategic decision-making. Focus on designing and implementing qualitative and quantitative research, analyzing brand and market performance, and mentoring a research team to support business growth and innovation.

Location: Romania

Company

hirify.global is a global tech and entertainment company specializing in sports betting and gaming, operating in over 12 countries with a focus on Europe and Latin America.

What you will do

• Define and drive the market and brand research agenda aligned with organizational goals.
• Lead and mentor a team of research professionals fostering continuous learning.
• Design and conduct qualitative and quantitative research studies to support brand and business growth.
• Analyze market size, consumer behavior, brand positioning, and competitive landscape.
• Partner with cross-functional teams to integrate insights into marketing and product strategies.
• Manage research budgets, project timelines, and resource allocation effectively.

Requirements

• Location: Romania
• 10+ years of experience in market and brand research with leadership capabilities.
• Expertise in qualitative and quantitative methodologies and analytics tools.
• Strong analytical, problem-solving, and communication skills.
• Experience in online gambling, gaming, or entertainment industry preferred.