Campaign Specialist | Private Individuals @ING Bank (CRM)

Location: Expo Business Park; hybrid work with a flexible schedule and short-week options

Company

ING Bank Romania is a universal bank serving more than 2 million retail, SME, mid-corporate, and wholesale banking customers, with technology and innovation at the core of its products.

What you will do

• Plan, design, and implement multi-channel CRM and digital campaigns for private individuals.
• Work with Data Analysts, Marketing, Digital, IT, and Business stakeholders to define and execute campaigns.
• Use Campaign Management Systems to select eligible customers, define targeting criteria, and manage end-to-end execution.
• Develop SQL-based DataMart queries, support campaign data frameworks, and perform data quality assurance.
• Optimize selection criteria, communication channels, A/B testing, and campaign success measurement.
• Manage digital campaigns in internet and mobile banking channels and contribute to campaign tools, dashboards, and channel integrations.

Requirements

• 2–3 years of experience in CRM or Campaign Management and technical campaign design.
• Strong knowledge of database management systems, including MS-SQL, Oracle, and MySQL.
• Experience with Campaign Management tools; HCL IBM, SAS, or Adobe experience is an advantage.
• Bachelor’s degree in Mathematics, Marketing, Cybernetics, or Statistics.
• Analytical mindset, strong attention to data quality, collaboration skills, and ownership mentality.
• Good English language skills required.

Culture & Benefits

• Collaborative, customer-focused environment connecting data, marketing, digital, and technology.
• Open-concept offices designed for teamwork and relaxation.
• Monthly budget on a benefits platform and additional annual leave based on work experience.
• Upskilling and reskilling programs, learning platforms, training, and certification opportunities.
• Access to internal roles and international short-term or long-term assignments.
• Corporate events, social gatherings, and opportunities to contribute to sustainability and CSR projects.

Hiring process

• Submit an application through the official ING careers site and Workday.
• ING will not request payments or banking details during recruitment.