Digital Marketing Specialist

TL;DR

Digital Marketing Specialist: Developing and executing digital marketing strategies across various channels, including SEO, SEM, email marketing, and social media, with an accent on optimizing campaigns for maximum ROI. Focus on performance tracking using Google Analytics and Google Search Console, and adjusting strategies based on data insights.

Location: Must be based in Singapore

What you will do

• Develop and support digital marketing strategies across SEO, SEM, email marketing, social media, and display advertising.
• Execute and optimize online advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
• Oversee updates to the company’s website and social media presence, ensuring alignment with brand voice and objectives.
• Organize outreach and run industry events to drive leads.
• Implement and manage email campaigns including audience segmentation and personalization.
• Track and report on digital marketing trends and competitive landscape insights.

Requirements

• Minimum 2-3 years of experience in digital marketing, including SEO, SEM, and social media management.
• Experience with Google Ads, Facebook Ads, and other online advertising platforms.
• Strong content creation skills, with an understanding of SEO best practices.
• Experience in organizing events, both virtual and in-person.
• Familiarity with affiliate marketing programs and performance optimization.
• Proficient in using tools like Google Analytics and Google Search Console for performance tracking.
• Ability to manage email marketing campaigns, including segmentation and personalization.

Benefits

• Additional annual leave is credited on a yearly basis.
• Medical and insurance coverages are provided.
• Optical and dental subsidies are offered.
• Opportunities for training, guidance, and building strong relationships.
• A diverse work environment with people of various skill sets and experiences.