3 дня назад
Content Strategy Manager (Banking/Insurance)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content Strategy Manager (Banking/Insurance) (AI/Fintech): Building an AI-augmented content engine for banking and insurance products across guides, rate pages, landing pages, EDMs, and campaign copy with an accent on unpaid traffic growth, conversion, and financial accuracy. Focus on designing agentic content workflows, optimizing visibility across search and AI answers, and fact-checking financial data against compliance and brand standards.
Location: Singapore; hybrid work arrangement
Company
is an AI-powered personal finance aggregation and comparison platform helping consumers discover, compare, and choose banking and insurance products across Singapore, Hong Kong, Taiwan, and the Philippines.
What you will do
- Own the content roadmap, quality, and performance for assigned banking and insurance product segments across SingSaver and Seedly.
- Propose, draft, translate, and scale financial content using AI tools and agentic workflows while maintaining brand authority.
- Repurpose long-form content into carousels, infographics, video scripts and clips, EDMs, and other omnichannel assets.
- Execute SEO and Generative Engine Optimization strategies for Google, AI Overviews, Bing Copilot, and ChatGPT search.
- Monitor financial trends, publish rapid-response content, and use GA4 and Google Search Console to re-optimize declining pages.
- Fact-check AI outputs and financial data, including APRs and welcome offers, while supporting campaigns and tight deadlines.
Requirements
- 5+ years of content marketing experience with a proven track record of increasing unpaid traffic through high-volume, high-quality execution.
- Strong prompt-engineering skills and experience building agentic workflows for research, drafting, and distribution.
- Working knowledge of SEO best practices and hands-on experience with Ahrefs, Semrush, SurferSEO, or NeuronWriter.
- Proficiency in Google Analytics 4 and Google Search Console for tracking traffic, analyzing user behavior, and iterating content strategy.
- Comfort with CMS platforms such as Strapi or WordPress and visual AI tools such as Midjourney, Canva Magic Studio, or CapCut.
- Strong interest in personal finance, including credit cards, insurance, and investing, with the ability to identify inaccurate financial data and AI hallucinations.
Nice to have
- Experience writing for personal finance publishers or blogs.
- Knowledge of the Financial Advisers Act and MAS guidelines on product display.
- Experience with video content, distributed remote teams, proprietary surveys, or data reports.
Culture & Benefits
- Five-day work week with a hybrid work arrangement.
- Annual leave, birthday leave, tenure leave, and international remote work leave.
- Professional training, career advancement, and internal mobility opportunities.
- Insurance and mental wellness benefits.
- Collaborative, creative, international marketing environment focused on financial impact and innovation.
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