Head of Content Strategy (Fintech)

Location: Singapore; hybrid work arrangement

Company

hirify.global is an AI-powered personal finance aggregation and comparison platform helping consumers discover, compare and choose financial products across insurance and banking.

What you will do

• Set the editorial, social and video strategy and calendar for SingSaver and Seedly across financial verticals.
• Own content accuracy, freshness, brand voice and MAS-aligned fair dealing for financial product content.
• Connect content with commercial outcomes by collaborating with Commercial, Product and SEO teams to increase out-clicks, leads and approvals.
• Lead branded content, tier 1 media partnerships, Seedly audience and community growth, and flagship moments such as the SingSaver Awards.
• Lead and coach Content Editorial, Social Marketing and Creative team members while managing freelancers and agencies.
• Introduce AI into content creation, personalization and distribution with firm accuracy guardrails.

Requirements

• 10+ years of experience in content, editorial or social leadership, including 4+ years leading teams.
• Relevant experience ideally in fintech, personal finance, publishing, e-commerce or consumer technology.
• Demonstrated success growing audiences and unpaid traffic through content and social, with measurable results.
• Experience connecting content to sign-ups, leads, revenue or other commercial outcomes, not only traffic.
• Working knowledge of SEO content structure, AI search, social and community development.
• Sound judgment regarding accuracy and financial product content within MAS guidelines.

Nice to have

• Personal finance publisher or community experience.
• Video and short-form content experience.
• Relationships with tier 1 Singapore media.
• Experience producing data-driven content.

Culture & Benefits

• Hybrid arrangement with a five-day work week.
• Annual leave, birthday leave, tenure leave and international remote work leave.
• Professional training, career advancement and internal mobility opportunities.
• Insurance coverage and a mental wellness program.
• Collaborative, international environment focused on financial impact, innovation and professional growth.