Marketing Operations & AI Lead (HubSpot)

Location: Kraków or Warszawa, Poland; hybrid work with 2 remote days and 3 office days after onboarding.

Company

hirify.global provides innovative IT systems for the financial sector.

What you will do

• Design and build the end-to-end funnel model for long-cycle enterprise B2B sales, including lifecycle stages, MQL/SQL definitions, lead scoring, attribution, and management reporting.
• Unify and migrate the current CRM to HubSpot during the first six months, integrating it with BI tools, Google, and LinkedIn.
• Design and industrialize AI-assisted marketing workflows for content drafting, research, and campaign operations, including a product knowledge base using RAG.
• Implement measurement across campaigns and events, from registration and lead capture through pipeline attribution and post-campaign learning.
• Own marketing and AI tool governance, including evaluation, security reviews, access management, data hygiene, and campaign-launch standards.
• Mentor the marketing operations team and partner with Sales and the Head of Marketing on SLAs, operating models, and monthly management reports.

Requirements

• 5+ years of experience in marketing operations, marketing technology, or growth operations in B2B software, technology, or financial services, including end-to-end ownership of marketing automation architecture.
• Working knowledge of long-cycle B2B buying pipelines and the ability to design funnel stages, qualification definitions, scoring logic, attribution, and automated processes.
• Deep, hands-on HubSpot expertise covering CRM architecture, lead scoring, attribution, and reporting; familiarity with ABM tools such as 6sense, BI tools, Google, and LinkedIn environments.
• Proven production implementation of AI in marketing workflows, including LLM-based content pipelines, retrieval-grounded workflows using RAG, prompt libraries, and AI output quality evaluation.
• Advanced spreadsheet and dashboarding skills, campaign data-model knowledge, and experience with security and legal reviews, access management, and data-hygiene standards for regulated industries.
• Ability to set and enforce standards without line authority, mentor the marketing team, and work autonomously without direct reports initially.
• English at C1+ level is mandatory and is the working language.

Nice to have

• Degree in marketing, business, computer science, data, or a related field.
• HubSpot certifications and experience with Make, Zapier, or n8n.
• Basic knowledge of SQL, Python, or scripting.
• Polish language skills.

Culture & Benefits

• Hybrid work model with 2 remote days and 3 office days after onboarding.
• Private medical care with Allianz for the employee and dependents.
• Cafeteria benefits, including Multisport or funding for culture, leisure, sports, and shopping.
• Access to advanced AI tools and Google Workspace.
• Collaboration with diverse competency teams, professional growth, and influence on business decisions.