Creative Producer / Creative Strategist

Position: Creative Producer / Creative Strategist (Full-time)
Product: YOGI: Fit and Healthy Body
Format: Remote, full-time
Salary: Based on interview results

YOGI is a Health & Fitness app with a personal AI-powered yoga instructor. The app analyzes users’ movements in real time, helps correct their technique, and provides personalized workout plans based on individual goals and progress.

What You’ll Do:
— Develop creative strategies: analyze target audiences, pain points, creative angles, characters, and formats. Understand why certain approaches work and others don’t.
— Conduct competitor research, identify winning concepts, and adapt successful creative approaches to our product.
— Develop short drama concepts: create storylines, hooks, conflicts, plot twists, and natural product integrations.
— Generate and prioritize creative hypotheses, and prepare detailed creative briefs for production.
— Analyze creative performance, identify patterns, iterate on winning concepts, and scale successful approaches.

What We’re Looking For:
— 2+ years of experience in performance creatives for mobile apps or subscription-based products as a Creative Producer, Creative Strategist, or Performance Marketer.
— Experience in Health & Fitness, Wellness, or related niches with subscription-based monetization models.
— Strong understanding of short drama storytelling: how to create compelling hooks, build conflicts, maintain audience retention, and naturally integrate products into storylines.
— Proven track record of winning creatives on Meta or TikTok in Tier-1 markets.
— Familiarity and hands-on experience with AI creative production tools: Kling, Veo, Seedance, HeyGen, ElevenLabs, GPT, Claude, Gemini.

Nice to Have:
— Hands-on experience developing short dramas for performance advertising.
— Understanding of onboarding flows, paywalls, and web-to-app funnels.

Contact: Показать контакты