Business Analytics Team Lead (AI & iGaming)

Location: Or Yehuda, Israel; hybrid workplace. Relocation to Cyprus is stated in the role title.

Company

hirify.global provides omnichannel technology solutions for the Sportsbook and iGaming industry, with a focus on emerging markets.

What you will do

• Lead, mentor, and develop Business Analysts across multiple locations while managing priorities, delivery, and analytical standards.
• Partner with Product, Marketing, Finance, Sportsbook, Casino, Risk, Payments, and Operations to turn business challenges into actionable insights.
• Define KPIs and lead analyses of player behavior, conversion, retention, profitability, operational performance, segmentation, cohorts, funnels, and A/B tests.
• Design AI-powered analytical agents, conversational analytics, and automated decision-support solutions.
• Own analytical initiatives from discovery and requirements through validation, implementation, adoption, and measurable business impact.
• Ensure data quality, promote self-service analytics, and collaborate with Data Engineering, BI, Product, and Development.

Requirements

• 5+ years of experience in Business Analytics, BI, Product Analytics, or a related field, including 2+ years of team leadership.
• Experience working across multiple products, brands, or markets and leading initiatives independently with senior stakeholders.
• Advanced SQL and hands-on experience with BI tools such as Looker, Power BI, or Tableau, plus cloud data platforms such as BigQuery or Snowflake.
• Strong knowledge of data modeling, KPI definitions, data quality, behavioral analytics, segmentation, funnels, cohorts, and A/B testing.
• Practical experience with Generative AI and designing, prototyping, or implementing analytical agents, intelligent workflows, or automated decision-support solutions.
• Familiarity with LLMs, prompt engineering, conversational analytics, and connecting AI insights to APIs and operational workflows.
• Awareness of AI limitations, data privacy, accuracy, human oversight, and controlled execution.
• Strong business judgment, ownership, mentoring, stakeholder management, and communication skills in English.
• Willingness to remain hands-on while leading a team; iGaming, Online Casino, or Sports Betting experience is strongly preferred.

Nice to have

• Knowledge of Sportsbook and Casino operations, industry KPIs, payments, fraud, bonus abuse, or risk analytics.
• Experience with Python, machine learning, predictive modeling, anomaly detection, or AI agent frameworks.
• Familiarity with dbt, Airflow/Astronomer, CRM, personalization, or marketing automation tools.
• Experience building self-service or conversational BI and leading distributed teams.

Culture & Benefits

• Full-time employment in a hybrid workplace.
• Work with a multi-site team supporting B2B and B2C platforms in the Sportsbook and iGaming industry.
• Opportunity to contribute to AI-powered analytics and automated operational workflows.