Director of Product Management (AI)

Location: Utah preferred; remote considered

Company

hirify.global helps CPG brands improve product pages and visibility across Amazon, retail, and AI search through an AI-powered process combining automated analysis with expert review.

What you will do

• Set product vision and translate it into company-wide multi-product roadmaps.
• Lead customer discovery with brands and connect product decisions to customer workflows and outcomes.
• Define standards for problem definition, intuitive UX, product quality, and launch readiness.
• Coach and develop product managers while resolving cross-product trade-offs.
• Partner with engineering leads on shared roadmaps, balancing capabilities, customer requests, polish, and technical investment.
• Define product measures and use adoption, value, and quality evidence to guide priorities.

Requirements

• 8+ years of product experience, including leading product managers and owning a multi-product B2B software roadmap with demonstrated outcomes.
• Strong customer discovery and evidence-based prioritization skills.
• High product judgment with a focus on intuitive UX, polish, and launch readiness.
• Understanding of software development and comfort working with APIs, data, and technical constraints.
• Experience coaching product managers into confident decision-makers and leaders.
• Ability to make difficult prioritization decisions, communicate them clearly, and push back directly when needed.
• AI-native product practice, including using AI for customer research, feedback synthesis, prototyping, specifications, and decision-making.
• Experience in e-commerce, retail technology, or B2B software for commercial teams; strong understanding of Amazon and CPG brand economics is highly preferred.
• Confident communication with brand directors and vice presidents.

Nice to have

• Hands-on experience with Amazon Vendor Central, Seller Central, or retail media.
• Experience at an Amazon agency, CPG brand, or e-commerce software company.
• Experience productizing generative AI or AI-search workflows such as AEO/GEO.
• Comfort with SQL and data exploration.
• Experience building and shipping software personally.
• Based in Utah and able to be in the room when needed.

Culture & Benefits

• AI-powered engineering enables rapid conversion of product decisions into working software.
• Company-wide product leadership with direct collaboration with the founders.
• Products serve major brands, with impact measured through traffic, conversion, and sales.
• Remote work is considered; Utah is preferred.

Hiring process

• Submit a Loom video of five minutes or less with the application.
• Explain a difficult product trade-off, including customer evidence, what was built, and what was not built.
• Describe how you developed a product manager, including their starting point, your actions, and their growth.