SEO GEO Strategist, Personal Loans and Insurance (Fintech)

Location: Hybrid role in San Diego, Charlotte, Mountain View, or Oakland, United States; 2–3 days in the office per week.

Base pay: $120,000–$162,500 in San Diego; $132,500–$179,000 in Mountain View or Oakland.

Company

hirify.global is a financial technology platform serving customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own organic roadmaps for personal loans and insurance, including traffic, visibility, and conversion goals.
• Identify and size opportunities across both verticals and prioritize editorial effort across different seasonality and competitors.
• Set refresh programs to keep rate, coverage, and state-rule content accurate.
• Provide briefs, refresh priorities, and optimization guidance to senior editors while coordinating one shared editorial plan.
• Define and measure visibility and citations in AI answers, testing improvements to content structure, sourcing, and entity signals.
• Report on vertical performance and AI visibility, and share insights with TurboTax SEO.

Requirements

• 5+ years of SEO experience for P3, or 10+ years for P4, with strong educational credentials; exceptional candidates may be considered at P5.
• Hands-on SEO ownership in a regulated or YMYL consumer-finance vertical, preferably personal loans or insurance, with depth in at least one vertical and the ability to learn the other quickly.
• Understanding of search demand for loan rates, lender comparisons, eligibility, and debt consolidation, as well as insurance quotes, coverage guides, and state rules.
• Track record of growing non-brand organic traffic and conversion.
• Ability to turn keyword, SERP, and performance data into priorities and plan topic clusters, refresh cycles, on-page work, and technical priorities.
• Working knowledge of content retrieval and citation in AI Overviews, ChatGPT, Perplexity, and Claude, plus experience measuring AI visibility.
• Experience building AI-assisted workflows for research, briefs, audits, or content refresh with measured results.
• Experience with AEO/GEO measurement tools and workflows, and working knowledge of Ahrefs, Semrush, and Search Console.
• BA/BS degree required; minimal travel.

Culture & Benefits

• Full-time employment with a competitive compensation package and pay-for-performance rewards.
• Potential eligibility for cash bonuses, equity rewards, and benefits under applicable plans and programs.
• Hybrid work with regular office attendance and minimal travel.