Tech Lead (MarTech)

Location: Remote first, with locations in Bogotá D.C., Colombia; Mexico City, Mexico; and São Paulo, Brazil.

Company

hirify.global is a Latin American fintech platform for corporate cards, bill pay, financing, and B2B payments, serving more than 50,000 businesses.

What you will do

• Own architecture and system design for MarTech systems while writing backend and frontend code.
• Build user-acquisition infrastructure for tracking, attribution, lead capture and qualification, and integrations with advertising, CRM, and marketing platforms.
• Own the team’s execution rhythm, including sprint planning, standups, backlog grooming, retrospectives, and delivery velocity.
• Set engineering standards for code reviews, test coverage, technical debt, system security, data privacy, scalability, performance, and availability.
• Unblock engineers through code reviews, design reviews, pairing, debugging, and architectural discussions with Product, Marketing, Data, and Onboarding.
• Review product specifications from a technical perspective and identify where AI tooling can accelerate delivery.

Requirements

• 7+ years of software engineering experience, including time as the senior technical voice on a team, formally or informally.
• Hands-on builder who sets technical standards through personal pull requests, architecture documents, and reviews.
• Full-stack engineering experience with stronger backend expertise and strong software engineering fundamentals.
• Strong understanding of microservices architecture and event-driven systems using Kafka.
• Technical product mindset, with the ability to contribute proposals to roadmap and product discussions.
• High autonomy, ownership, and proactivity in driving initiatives to completion.
• English proficiency is required for leading technical discussions across geographies.
• AI-native approach to engineering and active use of AI tooling to address product gaps.

Nice to have

• Depth in Java and Spring on the backend and React on the frontend.
• Experience with acquisition systems, including advertising platforms, tracking and attribution, CRM, funnels, and experiments.

Culture & Benefits

• High talent density, low ego, high ownership, and a focus on impact in Latin America.
• Competitive salary and stock options through ESOP from day one.
• Annual learning budget and accelerated development paths.
• English is the working language, with Spanish and Portuguese used daily.
• Culture built around clarity, simplicity, ownership, pride, continuous change, and inclusivity.