Content Coordinator Benelux (CRM)

Location: Full-time position based in Amsterdam or Brussels, with a focus on Belgium.

Company

H&M Group is a global fashion company focused on accessible design, sustainable solutions, and customer-centered brand experiences.

What you will do

• Coordinate CRM content for email, push notifications, SMS, and WhatsApp communications within Adobe Experience Manager.
• Set up and execute locally planned CRM campaigns in marketing automation platforms.
• Coordinate the creation, editing, proofreading, localization, and delivery of marketing copy.
• Manage translation requests and validate translated content for consistency, clarity, and brand alignment.
• Review local content adaptations and maintain H&M’s tone of voice and customer experience standards.
• Work with internal stakeholders, agencies, content teams, e-commerce teams, and translation partners while improving workflows and campaign execution.

Requirements

• Degree in Marketing, Communications, or a related field, or equivalent professional experience.
• At least three years of experience in content management, CRM marketing, e-commerce, copywriting, or a similar role.
• Experience with marketing automation platforms and digital content workflows.
• Strong editing and proofreading skills with exceptional attention to detail.
• Experience coordinating multiple projects and managing competing deadlines.
• Fluency in Dutch, including strong written communication aligned with Belgian language and writing conventions; French and English are required.
• Proficiency in Microsoft Office and content management or marketing software tools.
• Ability to stay organised, manage priorities, communicate with stakeholders, collaborate across functions and markets, solve problems proactively, and take ownership through completion.

Culture & Benefits

• Attractive employee discount across H&M Group brands.
• Development and learning opportunities in an international organisation.
• Collaborative and inclusive working environment.
• Flexible ways of working where business needs allow.
• Opportunity to contribute to large-scale customer engagement initiatives across multiple markets.

Hiring process

• Do not attach a cover letter; recruitment is based on a fair, equitable, and competency-focused process.