Online Marketing Manager (B2B Software)

Location: Berlin, Germany; full-time role based in Berlin with regular presence expected at offices in Neukölln and Mitte. Hybrid arrangements with regular Berlin office days are possible only in exceptional cases.

Company

hirify.global is building autonomous finance and business management software that consolidates financial information, records transactions, prepares reports, and automates finance operations while keeping actions explainable and controlled.

What you will do

• Own paid acquisition, including channel budgets, campaign setup, optimization, and creative testing.
• Build and improve landing pages, sign-up and demo-booking flows, email nurture, and self-serve conversion paths.
• Develop organic and AI-search visibility through content, page structure, and technical SEO basics.
• Produce ads, landing-page copy, lead magnets, and email sequences; brief and manage agencies and freelancers for additional content.
• Measure attribution from spend to live ARR, report funnel metrics weekly, and optimize cost per lead, qualified opportunity, signed customer, and live ARR.
• Define qualified leads with the Head of Sales, manage handover, and close the loop on pipeline outcomes.

Requirements

• Four or more years of performance or growth marketing experience for B2B software, with full ownership of a budget and conversion target.
• Experience with paid acquisition across search, social, and display channels for B2B software.
• Experience building landing pages and funnels, optimizing conversion, and running A/B tests.
• Experience with search and AI-search visibility, including content, structure, and technical basics.
• Experience with email marketing and lead nurturing.
• Comfort with analytics, tracking, attribution, spreadsheets, dashboards, and demonstrating measurable results.
• Ability to produce funnel content in German and English using AI tools, and to brief agencies and freelancers.
• German and English are required.
• Ability to monitor campaigns and funnels daily, fix broken tracking, failing pages, or runaway spend the same day, and provide attention outside normal hours when launches or campaigns require it.

Nice to have

• Marketing experience for ERP, accounting, or finance software.
• Product-led growth and self-serve funnel experience.
• Marketing automation and CRM integration experience.
• Programmatic or data-driven content experience.

Culture & Benefits

• Full-time work from hirify.global offices in Neukölln and Mitte, with exceptional hybrid flexibility.
• Work closely with the CEO, Head of Sales, Social Media & External Communication Manager, and Product Design Engineer.
• Use AI tools for content, analysis, and reporting while remaining accountable for outcomes.
• Prioritize customer impact and urgency, including important work outside the core specialty.
• Maintain clean campaigns, accurate numbers, daily monitoring, and clear communication with sales.

Hiring process

• Share a funnel or campaign owned end to end.
• Include the budget, before-and-after numbers, experiments run, and what would be done next; dashboard screenshots are welcome.