2 дня назад
Senior Customer Journey & Marketing Automation Specialist (m/f/n) (AI)
3 000€
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Customer Journey & Marketing Automation Specialist (AI) (Marketing Automation/CRM): Managing global email and in-product customer journeys, lifecycle programs, and product-launch communications with an accent on experimentation, personalization, analytics, and AI-driven marketing innovation. Focus on designing A/B tests, translating customer behavior data into business actions, and optimizing engagement, retention, and product adoption across Consumer and B2B products.
Location: Hybrid role based in Bratislava, Slovakia
Basic wage component (gross): from €3,000; performance bonus up to 15% of the basic salary, paid twice per year.
Company
is hiring for a global marketing automation role supporting Consumer and B2B products.
What you will do
- Own and optimize automated email, in-product messaging, transactional communications, and lifecycle programs.
- Lead experimentation, personalization, A/B testing, and optimization initiatives using customer insights and data analysis.
- Act as Global Marketing Automation Lead for key Consumer and B2B product launches in partnership with Digital Sales and Product teams.
- Analyze campaign performance and customer behavior, translating insights into actionable stakeholder recommendations.
- Identify opportunities for AI-powered automation and emerging technologies to improve marketing effectiveness, efficiency, and scalability.
- Guide global teams on marketing automation strategy, best practices, and customer lifecycle optimization.
Requirements
- Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization.
- Strong analytical skills and the ability to translate data into business actions.
- Experience designing and evaluating A/B testing programs.
- Knowledge of customer segmentation, personalization, and retention strategies.
- Hands-on experience with reporting and analytics tools such as Power BI and Google Analytics.
- Strong stakeholder management and presentation skills.
- Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment.
- Passion for innovation, continuous improvement, and using AI to solve business challenges.
Nice to have
- No separate optional qualifications were specified.
Culture & Benefits
- Maternity leave cover position with full-time employment.
- Collaboration with international teams and senior stakeholders on global customer journeys reaching millions of users.
- Healthcare programs, BenefitPlus, Multisport card, travel card, supplementary pension saving, and sick days.
- Family allowances and family events.
- Office refreshments, activity and quiet rooms, events, and teambuildings.
- Loyalty allowances and extra days off, referral rewards, Christmas presents, and external-provider discounts.
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