Marketing Communications Manager (Web3)

Location: Worldwide; remote or hybrid with flexible hours across international teams

Company

hirify.global operates a portfolio of digital mining, token, card, earning, wallet, gaming, education, travel, launchpad and VIP products.

What you will do

• Own the company-wide marketing communications calendar and improve the planning process for frequent product launches.
• Run product and brand launches end to end across CRM, in-product surfaces, community, social, website, blog, app stores, paid assets, PR and out-of-home.
• Translate business goals into briefs, coordinate design and production requests, and manage timelines, approvals, budgets, contractors and usage rights.
• Plan integrated 360 campaigns, special projects, partnerships, sponsorships and ambassador, celebrity, influencer and KOL activations.
• Build portfolio-wide messaging architecture, maintain the communications toolkit, and write or edit launch announcements, product pages, campaign concepts and executive or partner materials.
• Review messaging with legal and compliance, monitor market communications, and use campaign results and retrospectives to improve future launches.

Requirements

• 4+ years in marketing communications, integrated campaigns, brand communications or product marketing at a tech, fintech, marketplace, consumer app or scale-up, or agency-side with comparable clients.
• Hands-on experience running integrated 360 campaigns at national or regional scale and owning multi-channel launches from brief through results.
• Understanding of production timelines, external contractors, budgets, approvals and rights clearance, plus experience coordinating agencies, creative studios or production houses.
• Project management skills covering prioritisation, dependency tracking, deadlines and budgets across teams without direct management authority.
• Ability to maintain a high creative standard, challenge scope and manage stakeholder expectations.
• Comfort understanding complex product mechanics before communicating them, along with data literacy for interpreting campaign performance.
• Strong written and edited English at C1+ level; English copy will be assessed through practical work.
• Fluent Russian required.
• A portfolio or case studies of campaigns and projects led by the candidate.

Nice to have

• Both agency and in-house technology experience.
• Ambassador, celebrity or influencer partnerships, especially long-term contracts with multiple activations.
• Special projects, brand integrations, sponsorships or out-of-home campaigns.
• Experience with a rebrand or with building brand and messaging systems from scratch.
• Experience in crypto, Web3, mining, trading, neobanking, payments or investment products.
• Familiarity with advertising restrictions for financial and crypto products across platforms and jurisdictions.
• Additional languages.

Culture & Benefits

• Remote or hybrid work worldwide with flexible hours across international teams.
• Support for courses, conferences and English learning with up to 100% coverage.
• Up to 20 vacation days, 8 company holidays and 5 personal days per year.
• Structured performance reviews, team awards and international retreats, including company apartments in Cyprus.

Hiring process

• Submit a portfolio or case studies of campaigns and projects led.
• Complete a practical copy assessment; English writing will be evaluated through real copy rather than CV descriptions.