Marketing Activations Intern (Gaming)

Location: Barcelona, Spain; hybrid workplace model

Company

hirify.global’s Barcelona studio develops and operates the Asphalt game franchise.

What you will do

• Support the Principal Activations Manager in delivering a defined roadmap of IP collaborations and in-game activations for Asphalt during a six-month internship starting in February 2027.
• Develop creative concepts for integrating IPs into the game, including characters, cars, dialogue, content, and game modes.
• Coordinate activations from concept through implementation, tracking deliverables and communicating progress across Product, ASO, Partnerships, Community, Influencer Marketing, User Acquisition, Marketing Art, and the Asphalt game team.
• Align social media, influencer campaigns, trailers, web assets, screenshots, store descriptions, and other promotional materials with the in-game experience.
• Gather IP guidelines, coordinate partner approvals, and ensure in-game and promotional content meets external requirements.
• Research potential IPs and collaboration opportunities using player insights, market research, data, and market trends to propose future activation concepts.

Requirements

• Good understanding of the game industry and player expectations across console, PC, and mobile.
• First-hand knowledge of Asphalt games, racing games, and car culture, with motivation to step into game development.
• Ability to use player behaviour, market research, and available data to inform creative and commercial decisions.
• Fluent English and Spanish, written and spoken, with the ability to produce clear and accurate copy.
• Creative and initiative-driven, able to develop relevant concepts, new IPs, and audience ideas rather than only execute an existing plan.
• Organised and collaborative, able to track multiple deliverables and coordinate feedback, requirements, and approvals across teams and external partners.

Culture & Benefits

• Six-month internship with increasing autonomy expected in activation coordination from months two to three.
• Flexible schedule adapted to student needs.
• Flexible work-from-home hybrid model.
• Collaborative working environment and balanced work-life approach at the centrally located Barcelona studio.
• Practical experience across gaming, entertainment, IP partnerships, and live operations, with potential to explore further opportunities through Talent Move.

Hiring process

• Recruiter pre-screen interview, case study or test, Hiring Manager interview, and optional final interview.
• Submit a CV in English.