Manager, Mobile Marketing

Location: Kuala Lumpur, Malaysia; hybrid workplace

Company

hirify.global is a financial services company providing online trading and investment access through global brands such as FXTM and Nemo across the Middle East, Asia, and Africa.

What you will do

• Own mobile acquisition and growth strategy across priority markets and products.
• Manage and optimise app campaigns across Google App Campaigns, Meta Ads, Apple Search Ads, and other mobile channels.
• Own mobile measurement and attribution with Analytics and Product teams, including AppsFlyer, SKAN, deep linking, and attribution setup.
• Optimise the full funnel from install through registration, first deposit or conversion, retention, and downstream customer value.
• Partner with ASO, Product, UX, Creative, Brand, Analytics, Acquisition, and regional teams to improve app visibility, onboarding, activation, conversion, and growth.
• Build market-level growth plans, performance reporting, testing frameworks, and repeatable mobile marketing standards.

Requirements

• 3+ years of experience in mobile marketing, app acquisition, or performance marketing, ideally including ownership at Manager level.
• Strong hands-on experience with Google App Campaigns, Meta Ads, and Apple Search Ads.
• Strong understanding of AppsFlyer or another leading mobile measurement partner, mobile attribution, and deep linking.
• Good knowledge of SKAdNetwork/SKAN and iOS privacy-related measurement challenges.
• Experience optimising campaigns against post-install events rather than installs alone.
• Strong analytical skills and experience using mobile performance data for budget allocation and optimisation decisions.
• Experience with ASO, app store optimisation, app conversion improvement, creative testing, and performance creative for app acquisition.
• Comfort working across multiple markets and with Product, Analytics, Creative, Brand, Acquisition, and regional Marketing teams.

Nice to have

• Experience in fintech, trading, financial services, gaming, or other high-frequency mobile products.

Culture & Benefits

• Full-time employment in a hybrid workplace.
• Opportunity to work across multiple international markets and regional teams.
• Role within a fast-growing company focused on developing employee skills and early responsibility.