Lead Backend Engineer (Behavioural Team)

Location: Remote, Toronto, Canada

Base pay: 147,300–192,000 CAD/year, with potential additional bonus and benefits.

Company

hirify.global develops data-activated content generation and AI decisioning technology that helps brands personalize marketing content and improve marketing agility.

What you will do

• Define the architecture and technical direction for services that transform customer activity signals into actionable behavioural triggers.
• Design and implement a behavioural decisioning engine for detecting patterns, correlating events across time windows, and determining trigger eligibility.
• Architect stateful contact-context systems, short-lived behavioural state, lookback windows, and state-change-driven triggers.
• Build reusable declarative or rule-based frameworks for defining, configuring, evaluating, and extending behavioural triggers.
• Lead hands-on implementation through coding, design and code reviews, debugging, production support, mentoring, and technical guidance.
• Drive operational excellence and cross-platform integration through observability, reliability improvements, incident response, and collaboration with Engineering, Product, and partner teams.

Requirements

• 7+ years of professional software engineering experience, including building and operating backend or platform systems in production.
• Significant experience designing and operating distributed, event-driven, or high-scale backend systems.
• Strong architectural judgment concerning stateful services, real-time or near-real-time decisioning, asynchronous processing, reliability, and production operations.
• Hands-on technical leadership experience, including unblocking engineers, reviewing designs and code, mentoring, and leading complex initiatives end to end.
• Experience translating ambiguous product goals into pragmatic technical designs, milestones, and incremental execution plans.
• Familiarity with high-volume event-data systems such as event stream processing, behavioural analytics, pub/sub, workflow, rule, or decisioning systems.
• Strong understanding of retries, duplicate events, ordering, late-arriving data, idempotency, backfills, partial failures, tenancy, and data consistency tradeoffs.
• Experience building scalable backend services in cloud environments, preferably Google Cloud Platform.
• Experience with monitoring, alerting, logging, tracing, incident response, on-call responsibilities, and shared ownership of business-critical services.
• Clear communication skills and the ability to explain technical tradeoffs to Product, Design, engineering partners, and business stakeholders.
• A collaborative, product-minded approach that balances technical quality, customer value, and delivery momentum.

Culture & Benefits

• Remote role based in Toronto, Canada.
• Work on behavioural marketing systems supporting cart abandonment, price drops, loyalty milestones, replenishment reminders, and audience membership changes.
• Medical, financial, and other benefits are included.
• Inclusive culture and equal employment opportunity across protected characteristics.
• Shared on-call ownership for business-critical services.