Director, Creative Brand Expression

Location: San Francisco, CA; New York, NY; or remotely within the United States. In-person onboarding is required if hired.

Annual base salary: $235,000–$317,000 USD, plus equity and additional benefits.

Company

Figma builds a collaborative design platform for brainstorming, prototyping, translating designs into code, and iterating with AI.

What you will do

• Manage, develop, and grow a team of 4–7 designers, hiring as the portfolio expands.
• Set creative direction and priorities for brand campaigns, major events, and other surfaces.
• Partner with Brand Studio, Marketing, Product, senior creative stakeholders, product designers, and marketers.
• Develop and advocate for a distinct, expressive Figma brand presence using strong system thinking.
• Run and improve critiques, reviews, creative sprints, and other team rituals.
• Balance people leadership with hands-on creative direction, craft contribution, feedback, and coaching.

Requirements

• 3+ years of creative or design management experience, including building resilient team culture and developing designers across skill levels.
• Ability to move from pitching a concept and sketching it out through shepherding it to completion.
• Portfolio demonstrating conceptual and visual direction for campaigns, ideally motion-forward, across digital, OOH, ads, presentations, and events.
• Experience influencing teams and stakeholders through strategic thinking, storytelling, and clear communication.
• Comfort navigating ambiguity as priorities shift.
• Player/coach mindset with the ability to manage and develop people while contributing hands-on to creative work.

Nice to have

• Familiarity with AI-powered creative tools and workflows, with a perspective on expanding creative expression.
• Ability to adapt as priorities evolve with humor and a proactive, solution-oriented approach.
• Comfort exploring new methodologies and continuously improving personal and team craft.

Culture & Benefits

• Full-time employment available from a US hub or remotely within the United States.
• Equity, health, dental, and vision coverage, retirement benefits with company contributions, and paid time off.
• Parental leave, reproductive and family planning support, mental health and wellness benefits, paid sick leave, and holidays.
• Flexible PTO and paid sick leave for eligible exempt employees, subject to manager approval.
• Additional benefits may include recharge days, cell phone and home internet reimbursements, lifestyle spending accounts, and annual bonuses for eligible non-sales roles.

Hiring process

• Candidates must keep cameras on during video interviews.
• If hired, candidates must attend in-person onboarding.
• Figma permits up to 5 applications during any rolling 30-day period and does not allow reapplication to the same role while an application is active or within 90 days of rejection.