Head of Marketing Department (Automotive)

Location: Almaty, Kazakhstan; on-site at the employer's location

Company

Haval Motor Kazakhstan is the official distributor of GWM vehicles in Kazakhstan.

What you will do

• Lead the Marketing Department, develop the team, and set KPIs.
• Develop brand marketing strategies, manage budgets, and optimize marketing investments.
• Coordinate marketing strategy, planning, budgeting, and brand promotion with GWM Headquarters, the Management Company, and the dealer network.
• Lead the full marketing cycle for new brands and vehicle models, from positioning through launch and performance evaluation.
• Oversee integrated Digital, ATL/BTL, SMM, PR, Event, POSM, and Influencer Marketing communications.
• Manage agencies, suppliers, partners, campaigns, vehicle launches, dealer events, test drives, conferences, and presentations.

Requirements

• More than 6 years of experience and proven experience in a similar marketing leadership position.
• Experience in the automotive industry is a strong advantage.
• Proven track record of developing and implementing marketing strategies.
• Experience managing significant marketing budgets and achieving effective returns on marketing investments.
• Hands-on experience launching new products, brands, or models in the market.
• Strong understanding of Digital, ATL, BTL, SMM, PR, and Event Marketing tools and practices.
• Strong leadership, team management, and cross-functional collaboration skills.
• Fluent English required.

Culture & Benefits

• Official employment.
• Medical coverage.
• Preferential rates for annual fitness club memberships.
• Corporate training and professional development opportunities.