Copywriter (AI)

Location: London; hybrid work requiring staff to work onsite 50% of the time

Company

hirify.global is a global news organisation delivering trusted journalism and information worldwide.

What you will do

• Create engaging and persuasive copy for B2B and B2C marketing campaigns across print, digital, audio, video, email, social media, events and speeches.
• Develop creative concepts and messaging with brand, creative, design, editorial, marketing, technology teams and external agencies.
• Protect the hirify.global brand identity and tone of voice across communications and marketing activities.
• Manage copywriting briefs, selecting appropriate approaches for different audiences and channels while handling multiple deadlines.
• Review, edit and rewrite AI-generated copy to ensure accuracy, originality, quality and brand alignment.
• Support communications that build awareness, encourage engagement and attract new subscribers.

Requirements

• Qualification in English, marketing, advertising, journalism or a related field.
• At least two years of professional copywriting experience in advertising, marketing, media or a related field.
• Exceptional writing skills with experience creating effective copy across print, digital, audio and speech formats.
• Experience writing for both consumer and business audiences and adapting tone, style and messaging to different needs.
• Strong creative and conceptual thinking, including the ability to interpret and challenge briefs and turn ideas into compelling copy.
• Experience collaborating with designers, planners, product and technology teams.
• Proficiency with AI tools and strong editorial judgement when reviewing and rewriting AI-generated content.
• Excellent organisation, attention to detail and ability to manage priorities and deadlines.
• Experience working with senior collaborators and building effective cross-team relationships; proactive, adaptable and collaborative approach.
• Strong interest in journalism, current affairs, communications and digital media, with sound strategic judgement and creative curiosity.

Nice to have

• Experience developing creative concepts for integrated, multi-channel marketing campaigns.
• Experience creating copy for brand platforms and maintaining a consistent tone of voice across audiences and formats.
• Passion for brand storytelling and understanding of how creative communications build reputation, engagement and loyalty.

Culture & Benefits

• Hybrid work with onsite attendance 50% of the time, subject to role requirements and regular review.
• Flexible working requests are considered, but not all working patterns are suitable for every role.
• Benefits include generous annual leave, medical cover, inclusive parental leave, subsidised gym memberships and opportunities to support the community.
• Collaborative, inclusive workplace focused on fairness, professional growth, wellbeing and peer learning.

Hiring process

• Applications are reviewed by a member of the recruitment team rather than by AI.
• Applicants may use AI during the application process, but all submitted information must be authentic and accurately represent their skills, experience and qualifications; AI use may be monitored.
• Reasonable adjustments for the application or interview can be requested by contacting talent@ft.com.