SEO Marketing Associate (iGaming)

Location: New York City; hybrid

Salary: $35.10–$43.75 USD per hour

Company

hirify.global Group is a mobile gaming company operating sportsbook, casino, horse racing, daily fantasy sports, television, and streaming products across the United States, Canada, and other international markets.

What you will do

• Lead SEO strategy for sportsbook, casino, and marketing websites to increase organic traffic, non-brand acquisition, and visibility.
• Conduct keyword, topic, competitive, and content research; manage content calendars aligned with sports seasons, live events, and business goals.
• Partner with content, product, design, engineering, analytics, and legal/compliance teams to optimize pages from brief through publication.
• Audit and improve on-page and technical SEO, including meta tags, headers, internal linking, crawlability, page speed, and structured data.
• Develop GEO and AEO strategies for Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and other answer engines.
• Track search and AI-platform visibility using Google Search Console, SEMrush, Ahrefs, app store analytics, and emerging AI visibility tools, turning findings into content and product priorities.

Requirements

• 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations.
• Deep understanding of SEO fundamentals, including keyword targeting, content structure, and technical hygiene.
• Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesize, cite, and measure web content.
• Demonstrated success growing search traffic through editorial, sports, gaming, or other high-volume consumer content.
• Familiarity with SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
• Strong written and verbal communication skills in cross-functional or editorial environments.
• Strong organizational and project management skills, with the ability to turn SEO, GEO, and AEO insights into actionable strategies.
• Interest in digital media, sports, iGaming, and prediction markets.

Nice to have

• Experience in fast-paced editorial, newsroom, or sports media environments.
• Hands-on experience optimizing for AI search, including AI Overview content structure, LLM prompt testing, AI citation tracking, or referral-traffic analysis.
• Experience with app store analytics or ASO experiments.
• Knowledge of HTML, CSS, JavaScript, and Schema.org or JSON-LD structured data.
• Understanding of conversion rate optimization and A/B testing frameworks.
• Familiarity with Jira, Trello, Asana, or similar project management tools.
• Knowledge of sports betting, online casino games, prediction markets, or sports and gaming industries.
• Exposure to legal and regulatory compliance standards in digital publishing, gaming, or prediction markets.

Culture & Benefits

• Hybrid role based in New York City.
• Health, dental, vision, fertility and family planning, mental health, fitness, life, and disability benefits.
• Paid time off, sick leave, 14 company holidays, commuter benefits, and pet insurance.
• 401(k) matching of up to 5%, annual bonus, and potential short- or long-term incentive compensation.
• Collaboration with Content, Product, Marketing, Legal/Compliance, Analytics, and Engineering teams on regulated gaming products.