Head of Performance SMM (iGaming)

Location: Poland

Company

hirify.global operates gambling and betting products in the iGaming sector.

What you will do

• Design and execute a performance SMM strategy focused on scalable lead generation, user acquisition, and direct sales.
• Build and optimize end-to-end social media funnels covering engagement, lead magnets, chatbots, landing pages, and CRM integration.
• Plan, budget, execute, and scale paid social campaigns and CPA/CPS influencer marketing.
• Lead creative and content direction, including localized influencer mechanics, cultural crossovers, native formats, and unconventional campaigns.
• Develop cross-product marketing synergies, including casino and betting crossovers, retention mechanics, and ecosystem bundles.
• Establish continuous A/B testing and manage and mentor media buyers, content producers, designers, and external performance agencies.

Requirements

• 3–5+ years of experience in SMM and digital performance marketing, including 1–2 years in a leadership role such as Team Lead or Head of Department.
• Direct experience in gambling, betting, or iGaming is highly preferred.
• Portfolio demonstrating successful ad budget scaling, target ROI or acquisition-cost performance, and work with mid- to top-tier influencers.
• Deep conceptual understanding of the full funnel from impression to retention and the mathematical relationship between performance metrics.
• Advanced Excel or Google Sheets skills, including pivot tables and data visualization; BI tools are a strong plus.
• In-depth understanding of iGaming KPIs and benchmarks, including Reg, Dep/FTD, Reg-to-Dep CR, CPA, CPL, ARPU, ARPPU, churn rate, and LTV.
• Strong leadership and delegation skills, cross-functional communication, and confidence presenting performance data to C-level executives in terms of revenue and growth.

Culture & Benefits

• Vacation and sick leave allowance.
• Flexible benefits budget available from day one.
• Training and upskilling support.
• Team-building activities, events, and a work-life balance focus.
• Generation Program supporting children within employees’ families.
• Supportive workplace culture based on shared values and care for employees.