Senior Product Manager

Location: Remote from Lithuania, Armenia, Romania, Estonia, Latvia, Hungary, or Bulgaria

Company

hirify.global develops a portfolio of consumer mobile apps, including YogaGo, Muscle Booster, and WalkFit, built on a shared technology stack.

What you will do

• Own the end-to-end in-app experience for a new app, from onboarding and activation through personalization and content discovery.
• Translate the defined product vision into a roadmap and MVP scope, balancing speed, quality, and day-to-day trade-offs.
• Track and improve unit economics, including ARPU, LTV, CAC, payback period, and paywall conversion, while running monetization experiments with Growth.
• Design and run activation experiments, use shared capabilities and data from existing apps, and measure impact through product analytics.
• Partner with engineering, design, data, marketing, and the Head of Product to ship features and align on goals and metrics.
• Build working prototypes with AI tools and agents, and potentially implement selected features directly in the existing app code for engineering review.

Requirements

• Proven experience building and scaling direct-to-consumer, mobile-first products, ideally with a strong focus on retention.
• Experience partnering with performance marketing and understanding where product development must support acquisition and growth.
• Demonstrated impact from shipped features that measurably improved activation, engagement, or retention.
• Strong understanding of subscription unit economics, including ARPU, LTV, CAC, payback period, and paywall conversion, with experience applying them to product decisions.
• Data fluency with SQL and a product analytics tool such as Amplitude or Mixpanel, including funnel building, cohort analysis, and impact measurement.
• Ability to align marketing and engineering stakeholders around product priorities and outcomes.
• Comfort using AI tools to turn rough ideas into tangible prototypes without waiting for engineering.
• Background in a scale-up or startup environment characterized by speed, experimentation, and metrics.

Culture & Benefits

• Remote work available from Lithuania, Armenia, Romania, Estonia, Latvia, Hungary, or Bulgaria.
• Culture centered on collaboration, transparency, innovation, continuous self-improvement, learning, and active feedback.
• Fast-changing environment with autonomy to challenge norms, experiment, and address ambiguity systematically.
• Full-time employment.

Hiring process

• Recruiter call.
• Meeting with the Hiring Manager.
• Business case followed by a panel presentation.