Digital Analytics Manager (m/f/d) - Maternity Cover

Location: Cologne, Germany; full-time role. Work from home may be arranged individually, including up to 20 days per year anywhere in the EU if office presence is not required.

Company

hirify.global is a European e-pharmacy focused on digital pharmacy services and health-related customer experiences.

What you will do

• Monitor KPIs across webshops and apps and use server-side tracking to maintain data quality.
• Define, implement, and refine analytics frameworks with product and marketing stakeholders.
• Manage end-to-end tracking in Google Tag Manager, including server-side tagging.
• Develop custom dashboards and reports with cross-functional teams using Econda Analytics and Looker Studio.
• Plan and maintain MarTech tools while improving cross-device, cross-channel, and customer-journey performance.
• Deliver training sessions and workshops so other departments can work confidently with complex datasets and analytics tools.

Requirements

• Proven experience in digital analytics and comprehensive knowledge of analytics platforms such as GA4 and Econda.
• Experience with server-side tracking.
• Proficiency in JavaScript for advanced tagging.
• Ability to translate complex data into clear, actionable insights for diverse stakeholders.
• Familiarity with cookie policies, GDPR, DSGVO, and their implications for analytics strategies.

Nice to have

• SQL and/or Python skills for complex data manipulation.

Culture & Benefits

• Fixed-term maternity cover.
• Individual work-from-home arrangements may include up to 20 days per year anywhere in the EU when office presence is not required.
• Team-building events and regularly scheduled celebrations.
• Kindergarten grant of €100 per month for eligible childcare expenses.
• Anonymous, free mental-health support through Likeminded.
• Internal and external training, a fully funded Deutschland Ticket, and Urban Sports Club membership.