Director, Measurement & Attribution (AdTech)

Location: Remote in the United States; New York metro preferred, with the ability to work East Coast hours.

Annual base salary: $170,000–$200,000, depending on experience, plus performance-based bonus and company equity.

Company

hirify.global provides privacy-compliant, real-time consumer spending and healthcare data analytics for leading investment firms and global brands.

What you will do

• Own closed-loop sales attribution, sales lift measurement, new-to-brand measurement, and reach and frequency reporting using card, bank, or SKU-level transaction data.
• Design and launch incrementality measurement with clear confidence standards across digital, CTV, social, retail media, and other channels.
• Productize campaign reporting through standardized post-campaign deliverables, benchmarks, templates, and scalable quality standards.
• Present findings to CPG, agency, and retailer leaders, providing recommendations on audience selection, media allocation, channel mix, campaign frequency, and future test design.
• Define privacy-safe exposure-to-purchase matching requirements and build automated measurement pipelines with Product, Engineering, DSPs, clean rooms, retailers, and other partners.
• Develop the senior data analyst and grow the measurement team while using AI to automate routine analysis, QA, and reporting.

Requirements

• 10+ years of experience in advertising measurement and analytics, including retail media, commerce media, or purchase-based measurement.
• Experience developing and commercializing measurement solutions that demonstrate advertising effectiveness and support client acquisition, retention, and growth.
• Hands-on experience with closed-loop sales attribution and sales lift measurement using card, bank, SKU-level, or comparable purchase transaction data.
• Deep expertise in incrementality and causal inference.
• Strong understanding of DSPs, retail media networks, programmatic advertising, clean rooms, campaign exposure data, and measurement integrations with partners and platforms.
• Strong SQL and Python or R skills, including the ability to build and validate models independently.
• Credibility with senior CPG, agency, and retailer clients; ability to explain complex results clearly and set realistic expectations.
• Sound judgment about what a measurement design can and cannot prove, experience leading or developing analysts, and a defensible point of view on measurement best practices.
• Comfort using AI tools as an everyday part of the work.

Nice to have

• Familiarity with IAB and MRC retail media measurement guidelines and experience establishing an MRC-accredited or audited measurement process.
• Familiarity with marketing mix modeling and its relationship to closed-loop measurement.
• Background at a CPG purchase-data company, retail media network, or measurement provider.

Culture & Benefits

• High-performance, data-driven environment focused on measurement for investors and brands.
• Opportunity to shape methodology and standards for an early media business using differentiated transaction data.
• Company equity and performance-based bonus.
• 401(k) matching, subsidized health benefits, paid parental leave, and flexible generous time off.
• Work-from-home flexibility.