Specialist PR & VIP/Influencer - Child Safety (m/f/d)

Location: Milano, Italy

Company

hirify.global develops car seats, baby carriers, kids furniture and strollers, combining child safety with lifestyle and fashion positioning. hirify.global is part of Goodbaby International Holdings Ltd.

What you will do

• Execute and support global PR, influencer and VIP strategies aligned with brand positioning, communication objectives and category priorities.
• Identify and build relationships with influencers, VIPs, tastemakers, experts, institutions and opinion leaders across parenting, lifestyle, fashion, design, child safety, automotive and technology.
• Manage influencer collaborations from partner identification and outreach through negotiations, contracts, product seeding, briefing, approvals, timelines, reporting and follow-up.
• Support media relations, press materials, product loans, editorial opportunities, PR events, influencer activations, product launches and experiential initiatives.
• Collaborate with international markets and PR agencies, gathering local insights and sharing best practices.
• Monitor media coverage, influencer activity and campaign performance; develop PR toolkits, communication materials and campaign guidelines.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Media Studies, International Relations or a related field.
• First experience in PR, influencer marketing, brand communications or a comparable communications role.
• Experience in one or more relevant sectors, including premium lifestyle, fashion, parenting, design, consumer goods, automotive, technology or child safety.
• Strong understanding of influencer marketing, social media platforms, creator ecosystems and current content trends.
• Experience managing influencer or PR campaigns from briefing and activation through reporting and evaluation.
• Excellent organizational and project management skills, attention to detail, and ability to manage multiple projects and stakeholders.
• Ability to work in a fast-paced, international environment while balancing strategic priorities with hands-on execution.
• Strong interpersonal and communication skills with a proactive, collaborative and relationship-oriented mindset.
• Excellent written and spoken English required.

Nice to have

• German language skills.

Culture & Benefits

• International environment with employees from more than 29 nations.
• Inclusive workplace focused on diversity and equal opportunities.
• Opportunities for professional and individual development in a rapidly growing business.
• Competitive salary, attractive annual leave and discounts on hirify.global products.
• Culture shaped by imagination, belief, passion, strength, respect and love.