product managementuser researchanalyticsa b testinggrowth marketingwellnessconversion rate optimizationsubscription monetization
Вакансия из Hirify Global, списка международных tech-компаний Для мэтча и отклика нужен Plus
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Роль предполагает понятную ответственность за эксперименты в зрелой продуктовой компании, но фокус на воронках привлечения и подписочной монетизации делает работу ориентированной прежде всего на коммерческие метрики.
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Текст:
Hirify AI/Оригинал
TL;DR
Growth Product Manager (Acquisition Funnels) (Wellness Apps): Creating and optimizing acquisition funnels for health and fitness subscription apps with an accent on conversion, ARPU growth, experimentation, and audience expansion. Focus on designing A/B tests, analyzing funnel data and user insight, and building tailored experiences for audiences and traffic sources.
Location: Remote from Ukraine, Lithuania, Armenia, Romania, Estonia, Latvia, Hungary, or Bulgaria
Company
hirify.global is a global wellness technology company building and scaling health and fitness apps, including Muscle Booster, Yoga-Go, and WalkFit, used by more than 25.5 million people.
What you will do
Generate and prioritize hypotheses to improve conversion and ARPU across quiz-based acquisition funnels.
Own end-to-end funnel experiments, including planning, launching, analyzing, and iterating through A/B tests.
Develop funnel insights through analytics, user feedback, competitor research, and experiment history.
Build tailored acquisition experiences for different audiences and traffic sources.
Collaborate with design, engineering, analytics, content, and product teams to ship funnel improvements.
Create innovative funnel concepts connected to emerging health and fitness trends and translate results into follow-up tests.
Requirements
3+ years of experience in Growth, Product, Product Marketing, or CRO/Experimentation roles.
Strong experimentation expertise and understanding of A/B testing methods.
Solid UX and user research knowledge.
Strong analytical skills and comfort working with product data.
English proficiency at B2+ level.
Culture & Benefits
Remote full-time role within the listed countries.
Work in a global wellness technology company with 500+ employees across hubs in Cyprus, Ukraine, Poland, Spain, and the UK.
Collaborate across marketing, product, design, engineering, analytics, and content functions.
Hiring process
Recruiter call, followed by a meeting with the Hiring Manager.
Business case and skills interview.
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