Head of Design (AI)

Location: Stockholm, Sweden; hybrid work with attendance at the Stockholm HQ at least three days a week

Company

hirify.global operates a product-focused fishing app with millions of users and a mission to improve anglers' experiences.

What you will do

• Lead product design and research across three product teams and manage three product designers, with potential team expansion.
• Improve user experience and brand quality while defining and evolving design principles.
• Connect design work to DAU, conversion, Day 1–30 retention, logged catches, and community engagement.
• Build research into continuous discovery and develop the design guild, design system, and research practice.
• Coach designers, shape hiring and resourcing, and lead long-term design strategy.
• Partner with the Product Director and VP of Engineering on product strategy, team structure, problem definition, and AI-powered experiences.

Requirements

• High personal design capability with a portfolio demonstrating craft, judgment, and range.
• 8+ years of design experience, including 3+ years managing designers, ideally as a design leader at a technology product company.
• Player-coach approach with the credibility to remain hands-on; up to 50% of the role may involve direct design work.
• Track record of data-driven design, including analytics, experimentation, and measurable outcomes.
• Experience building or scaling a design function, including a research practice and design system.
• Hands-on experience using AI in design, from discovery and prototyping through coding.
• Ability to work as a peer with product and engineering leaders and align stakeholders through strong communication.
• Growth mindset for personal development and for supporting others.
• Applications must be submitted in English.

Nice to have

• Fishing experience or eagerness to learn about fishing.

Culture & Benefits

• Hybrid work from The Lighthouse at hirify.global's Stockholm HQ, with at least three office days per week.
• 30 days of annual vacation and five paid learning and development days per year.
• Annual wellness allowance of 5,000 SEK.
• Choice of Mac or PC, complimentary annual flu vaccinations, and a dog-friendly office.
• Collaborative culture with innovation, teamwork, social activities, fishing tournaments, fika, breakfast, snacks, gaming, and table tennis.
• Commitment to sustainability through managed research access to global fisheries data.