Global CRM Program Lead

Location: Hybrid, Ådalsvej 99, Hørsholm, Denmark

Company

hirify.global is an international, family-owned manufacturer of roof windows and related products, headquartered in Denmark, with operations across 37 sales countries and 12,000 employees.

What you will do

• Define and drive the global CRM programme strategy, roadmap, governance, and delivery approach.
• Align business objectives, technology solutions, value realisation, and market requirements.
• Lead executive stakeholder management, steering committees, programme decisions, scope, budget, risks, dependencies, and benefits realisation.
• Oversee implementation partners and delivery of CRM solutions, integrations, and data migration.
• Drive global rollout planning, market readiness, user adoption, and change management.
• Coordinate collaboration across Sales, Marketing, Customer Service, Finance, IT, senior leaders, project teams, and external partners.

Requirements

• Master’s degree in Business Administration, Information Technology, Engineering, or a related field.
• Extensive experience leading large-scale CRM or enterprise transformation programmes in global organisations.
• Proven delivery of complex cross-functional initiatives involving multiple stakeholders, markets, and external partners.
• Understanding of commercial processes across Sales, Marketing, and Customer Service and how technology enables business value.
• Strong financial and business acumen, including programme budget and business case management.
• Experience with CRM platforms such as Salesforce, Microsoft Dynamics 365, or similar solutions.
• Strong stakeholder management skills and confidence engaging with senior leaders and executives.
• Collaborative and resilient leadership style with the ability to create alignment, drive decisions, and deliver results.

Nice to have

• Programme or project management certification such as PgMP, PMP, PRINCE2, MSP, or SAFe.

Culture & Benefits

• Full-time role with significant ownership of a strategically important global programme.
• Opportunity to work across functions, geographies, and senior stakeholder groups.
• International, family-owned organisation focused on creating impact for customers, employees, and the planet.
• Inclusive workplace committed to equal opportunity, diversity, mutual respect, and employee development.

Hiring process

• Submit an application and CV as soon as possible.
• Interviews are conducted on an ongoing basis until the position is filled.