Senior Influencer Marketing Manager (Performance)

Location: Remote for applicants located within approximately ±4 hours of CET; listed locations include Ukraine, North Macedonia, Turkey, the European Union, Serbia, Bosnia, and Georgia.

Company

hirify.global creates and operates consumer products across health, education, and entertainment, including D2C subscription products with more than 100 million users acquired through paid advertising.

What you will do

• Build influencer marketing from zero as a performance channel, including markets, platforms, creator tiers, deal models, budgets, and launch plans.
• Launch campaigns, identify cost-effective markets, and scale campaigns that generate paid subscriptions.
• Source and qualify creators on TikTok, Instagram, and YouTube across Europe, Latin America, and Asia.
• Build creator, agency, and creator-network relationships; negotiate flat-fee, CPA, and hybrid deals.
• Manage outreach, contracts, briefs, content approvals, publication, payments, and creator databases.
• Set up creator tracking and own spend, subscriptions, CPA, ROI, attribution, and weekly performance decisions.

Requirements

• 3+ years of influencer marketing experience with a performance focus in D2C subscription apps, mobile apps, or online products.
• Experience managing influencer budgets of $50K+ per month with measurable results; examples of spend, creator volume, CPA, or ROI are required.
• Hands-on experience in at least one of Europe, Latin America, or Asia.
• Experience sourcing and negotiating directly with creators, not only through agencies.
• Experience with CPA and hybrid deals, tracking links, and attribution.
• Knowledge of sponsored-content rules for TikTok, Instagram, and YouTube.
• Fluent written and spoken English required.
• Results-focused, accountable for creator-level numbers, hands-on with outreach and negotiation, organised, and reliable in a fast-paced environment.

Nice to have

• Experience building an influencer channel from zero.
• Experience with Modash, CreatorIQ, Upfluence, or similar influencer platforms and tools.
• Experience with health, education, or self-improvement products.

Culture & Benefits

• Remote work environment with work-from-anywhere wording subject to the approximately ±4-hour CET location requirement.
• Large budgets, full ownership, and the opportunity to build a new performance channel.
• Product with more than 100 million users and established paid-ad performance data.
• Competitive compensation shared during the interview, plus a performance bonus tied to channel results.
• Company-provided equipment if needed.
• Fast-paced environment with high ownership, responsibility, and performance expectations.

Hiring process

• Applications are reviewed, typically within 3–5 days, although review may take longer depending on application volume.
• Recruiter screening: 40 minutes; technical interview: 60 minutes; final interview: 60 minutes.