Senior Data Analyst, Lifecycle (Fintech)

Location: Remote across Europe; listed locations include Amsterdam and Cyprus.

Company

hirify.global is a European fintech startup headquartered in Amsterdam, building an all-in-one B2B financial platform that combines banking, accounting, financial management, invoicing, and AI-enabled accounting.

What you will do

• Own measurement and experimentation for customer activation, onboarding, retention, CRM campaigns, promotions, incentives, and next-best-action initiatives.
• Define primary metrics, assess detectable effects, design experiments, and deliver readouts that support shipping, iteration, or cancellation decisions.
• Apply causal inference methods such as difference-in-differences, matching, synthetic controls, and geo designs when clean A/B tests are not possible.
• Develop segmentation, propensity, churn, and dormancy models for audience selection, personalization, and incentive targeting.
• Build next-best-action logic and measure its performance against existing rules.
• Automate audience refreshes, experiment readouts, and Activation, Onboarding, and Retention dashboards using Databricks and downstream tools such as Braze.

Requirements

• Strong SQL and Python skills.
• Experience with Git-based warehouse workflows and code review.
• Strong experiment design, statistics, and metric design skills.
• BI experience with Power BI, Tableau, or a similar tool.
• Stakeholder management and business judgment, including the ability to challenge requests, reframe problems, and communicate recommendations to non-technical audiences.
• Curiosity, ownership, and the ability to independently run the area.

Nice to have

• Experience with causal inference methods and understanding when each method is valid.
• Clustering and segmentation that is implemented in products or workflows.
• Predictive modeling with rigorous validation; uplift modeling is a plus.
• Experience with Braze or a comparable CRM platform, including audiences, canvases, native split testing, channel mechanics, and engagement biases.

Culture & Benefits

• Remote or hybrid work across Europe with flexibility to travel and work remotely.
• Resources and opportunities for continuous personal and professional development.
• Stock Options Program available to all team members.
• Modern, friendly, eco-conscious culture with ongoing employee support.
• Work & Swim Program offering one month in a corporate apartment in Cyprus.