Principal Performance Marketing Manager (SaaS)

Location: Remote from Europe with overlap with CET working hours; optional relocation to Cyprus with company support

Salary: €7,000–8,000 gross per month

Company

Profitable SaaS company building software for small service businesses in the US, operating for more than eight years and funded for further growth.

What you will do

• Own paid acquisition and cost per trial across a mature product with large budgets and a newer product launched in 2026.
• Run and audit Meta and Google campaigns, fixing performance issues and managing an external traffic contractor.
• Develop paid creative briefs, test hooks, and maintain an iteration cadence with the creative and video production teams.
• Propose and test additional channels such as TikTok Ads and Apple Search Ads, as well as new customer verticals.
• Maintain reliable attribution, tracking, and conversion signals across AppsFlyer, Amplitude, and BigQuery.
• Set acquisition targets, plan quarterly budgets, report on business metrics, and work with C-level leadership on growth strategy.

Requirements

• 5+ years of performance marketing experience, including self-serve subscription SaaS.
• Hands-on Meta Ads experience and strong Google Ads expertise; personally managed $100k+ monthly ad spend.
• Experience working with the US market and optimizing CAC, LTV, payback period, and cost per trial.
• Hands-on analytics experience with AppsFlyer, Amplitude, BigQuery, or equivalent tools; GA4 alone is not sufficient.
• Experience managing an external traffic contractor and working independently in a small, fast-moving team.
• Fluent Russian and B2+ English with strong written communication skills.

Nice to have

• ASO or mobile acquisition experience alongside web acquisition.
• Experience in early-stage companies with 10–50 employees.
• Previous experience testing TikTok Ads, Apple Search Ads, or other paid channels beyond Meta and Google.

Culture & Benefits

• Remote contractor agreement with payment in EUR.
• Optional relocation to Cyprus with company support.
• Paid professional courses, conferences, and language courses.
• MacBook and mobile devices for work.
• Annual team offsite abroad.