Marketing Director (AdTech)

Location: Limassol, Cyprus; Remote

Company

hirify.global is an advertising platform offering push, popunder, direct click, and pre-roll formats with proprietary traffic sources, alongside four related projects.

What you will do

• Own the marketing strategy, budget, acquisition, brand, content, SEO, analytics, and reporting across hirify.global and four related projects.
• Set and cascade annual, quarterly, and monthly KPIs; review strategies, track delivery, conduct performance reviews, and hire or reduce team headcount as needed.
• Report on funnel metrics from traffic to ROMI, analyze leads and payments by source, and adjust channel strategy based on results.
• Lead PPC, SEO, blog and organic, PR/SMM, email, events, landing pages, inbound channels, and advertising placement sales.
• Manage project strategies, new sections and features, account management, client requests, invoices, and content and development workflows.
• Test product and commercial hypotheses and prepare consolidated reports for top management.

Requirements

• 5+ years in performance marketing, affiliate marketing, or marketing leadership within AdTech or Gambling/iGaming, including acquisition, partner channels, or advertiser lifecycle experience.
• Strong understanding of push, popunder, direct click, and in-stream/pre-roll advertising formats, with proven experience launching and scaling advertising products and growing new advertiser acquisition.
• Experience managing marketing teams of 5+ people across content, SEO, design, performance, and analytics.
• Experience owning a marketing budget and accountability for ROMI, CAC, LTV, funnel conversion rates, and channel-level acquisition costs.
• Strong hands-on experience in Gambling and Betting; understanding of CPC/CPM buying models, advertiser KPIs, spend, and attribution.
• Ability to analyze funnel performance, advertiser cohorts, retention, and channel efficiency by source, GEO, and format.
• Experience with Google Search Console, Google Analytics, Ahrefs, or similar SEO tools, plus daily use of Power BI.
• Daily use of AI tools such as Claude or GPT for analysis, reporting, content production, and campaign operations, as well as experience automating marketing and reporting processes.
• Strong process, prioritization, team motivation, ownership, and decision-making skills, including experience building marketing functions or launching new marketing directions.
• English: Upper-Intermediate or higher; Russian: Native or near-native.

Nice to have

• Experience with Dating, Sweepstakes, Crypto, Finance, or Utilities/Antivirus.

Culture & Benefits

• Remote, full-time role based in or associated with Limassol, Cyprus.
• Direct communication, open discussion of difficult topics, and high ownership expectations.
• Fast decision-making and adaptability in a changing environment with shifting priorities.
• Balance team support with high performance standards and maintain delivery during uncertainty.