Lead Researcher, Cultural & Consumer Insights

Location: New York, New York, US; hybrid

Salary: USD 207,000–254,000 per year

Company

Hinge is a dating app focused on helping users build intimate connections and meaningful relationships.

What you will do

• Lead quantitative research supporting Global Communications, Product Marketing, and broader product initiatives.
• Design rigorous, creative, and respondent-friendly surveys based on behavioral science and cultural insights.
• Analyze emerging findings, synthesize insights, and turn data into compelling stories for reports, press, leadership, and marketing.
• Support Global DATE Reports, localized international data stories, product marketing launches, value proposition testing, and feature sentiment research.
• Partner with Communications and Product Marketing on strategic planning, research roadmaps, and cross-market initiatives.
• Direct external research and strategy agencies and experiment with new survey, question-design, and quantitative storytelling approaches.

Requirements

• PhD in behavioral science or a related field such as relationship science, psychology, sociology, behavioral economics, or communications, with formal training in research methods and quantitative analysis.
• 5+ years of post-PhD applied consumer research experience, including deep expertise in quantitative survey design.
• Ability to create methodologically rigorous and engaging surveys for respondents.
• Experience designing research for external audiences, including press coverage, branded reports, and thought leadership.
• Ability to define sharp research questions from diverse perspectives and cultural observations.
• Expertise in data storytelling and making insights accessible and compelling.
• Strong quantitative mixed-methods research experience; qualitative experience is a plus within the broader requirement.
• Collaborative, low-ego approach and comfort working with ambiguity, shifting priorities, Marketing, and Product Marketing teams.
• Passion and curiosity about dating culture and Hinge’s mission of inspiring intimate connection.

Nice to have

• Qualitative research experience, including in-depth interviews or ethnographic observation.
• Cross-cultural or cross-market research experience beyond the US, including identifying and contrasting cultural nuances.

Culture & Benefits

• Authentic, courageous, and empathic culture with a focus on diversity and innovation.
• 401(k) matching of 100% of the first 10% of pre-tax contributions, up to $10,000 per year.
• Annual Learning & Development stipend after three months and access to Udemy from the first day.
• 100% paid parental leave for 20 weeks for birth and non-birth parents, plus fertility support.
• $100 monthly date stipend and free Hinge Premium for employees and loved ones.
• Eight Employee Resource Groups providing community, events, and support.