Director of Creative Strategy (Fintech)

Location: San Francisco, United States

Salary: $189,000–$218,000 USD per year, plus equity and benefits

Company

hirify.global is a profitable, pre-IPO consumer fintech company helping millions of people build credit, access liquidity, and save money.

What you will do

• Own performance creative strategy across the product portfolio, primarily for paid social, translating business priorities and brand positioning into audiences, consumer needs, value propositions, and messaging priorities.
• Develop creative approaches across messages, formats, and channels using consumer research, customer feedback, competitive insights, and performance learnings.
• Establish messaging frameworks, briefing standards, testing roadmaps, and a creative learning agenda with Growth.
• Guide concept selection and provide feedback on ideas, scripts, and copy across paid social, TV, and creator content.
• Oversee synthesis of test results, learning reviews, quarterly reporting, and improvements to briefing and knowledge-sharing processes.
• Manage and coach the creative strategy and copy team while overseeing UGC sourcing, creator selection, briefing, feedback, and delivery.

Requirements

• 8+ years of experience in creative strategy, content strategy, or performance marketing creative for consumer businesses.
• Substantial experience setting strategy for an ongoing acquisition program, with deep paid social expertise.
• Experience establishing learning agendas and testing priorities and applying results to improve creative.
• Strong grounding in consumer insights, positioning, messaging, and direct-response principles.
• Excellent judgment evaluating concepts and copy, including explaining why approaches should resonate and how to strengthen them.
• Analytical fluency and experience partnering with Growth or media teams to evaluate findings and make strategic decisions.
• 4+ years of people management experience, including developing junior talent and improving their thinking and work.
• Experience overseeing creator or UGC programs, including sourcing, selection, briefing, and execution.
• Ability to establish priorities, delegate effectively, maintain accountability across multiple workstreams, and build cross-functional alignment.

Nice to have

• Experience in fintech, financial services, or another regulated consumer category.
• Experience shaping creative strategy across multiple products or audiences.
• TV advertising experience with copywriters, creative directors, and production teams.
• Familiarity with quantitative research, consumer insights, or message testing.
• Experience improving creator workflows and systems for sharing creative learnings.

Culture & Benefits

• Culture emphasizes ownership, clear communication, craftsmanship, and lasting work relationships.
• Medical, dental, and vision coverage: hirify.global covers the full employee cost and 50% for dependents.
• Meaningful equity through RSUs.
• 20 days of paid time off per year.
• 401(k) plan with an employer match.
• Compensation includes base pay, equity, and benefits.