Senior Director, Product Growth (AI)

Location: Tel Aviv, Israel

Company

hirify.global is an AI-focused heart-health company building a platform that predicts and prevents cardiac events, including a heart-health app, connected medication-adherence products, and care models for Medicare members.

What you will do

• Own product strategy and execution for a new growth team across product lines, from opportunity identification through shipping and iteration.
• Define activation, engagement, and retention metrics across the portfolio and improve adoption and retention of key features.
• Lead a hands-on growth pod with designers and engineers to ship experiments.
• Partner with Member Marketing and Data to align in-product moments, lifecycle communication, and trusted member-journey metrics.
• Build shared growth operating mechanisms, including metrics, experimentation processes, review cadence, and privacy, safety, and clinical guardrails.
• Report results, forecasts, and recommended decisions to product leaders and executives while using AI to accelerate monitoring, analysis, and readouts.

Requirements

• 10+ years in product, growth, or analytics-driven product roles, including 5+ years leading growth for B2C or B2B2C products at scale with a proven record of exceptional growth.
• Proven experience scaling products and features to large user bases with measurable impact on engagement and retention.
• Experience owning activation or retention metrics and explaining baseline results, subsequent results, and how the work affected them.
• Analytical depth, including SQL and product analytics tools such as Mixpanel or Tableau, with the ability to challenge analyses before decisions.
• Strong experimentation skills, including approaches for limited traffic or situations where classic A/B testing is unsuitable.
• Experience building growth practices adopted by multiple teams and driving decisions across product leaders without direct reporting authority.
• Working knowledge of behavioral science and habit formation applied responsibly.
• AI-native approach: using AI tools to analyze, prototype, and ship, and creating measurement foundations despite messy data.
• Clear communication skills for turning complex funnels into decisions.

Nice to have

• Experience growing products where members enroll through a partner such as an employer or health plan.
• Healthcare, digital health, or other regulated-industry experience is strongly preferred.

Culture & Benefits

• Positive, diverse, supportive, collaborative, creative, and courageous culture.
• Growth work operates within the privacy, safety, and clinical requirements of a regulated health product.